Module 1 Revision
Advert - Citroen C2
The form and purpose of this advert is to advertise the car to a young target audience aged between 21-25; who are able to drive and afford an ‘urban-sports car’.
The advert has a simple, yet sophisticated colour theme of black, red and yellow and the composition of it all is simple. The main image of a car is dominated by text and the two are the main images caught by the eye. The car is the only and dominate image on the advert and is shown to be smaller than the text, the car is clearly represented as the product that is being advertised. The car itself is black; a classy colour within cars and clashes with the black background yet at the same time showing some continuity within the advert, however, the whiteness/silver of the car makes it stand out.
The text that is used on the advert is dominating over the whole advert and is written in a red and bold font. The text reads ‘It’s got a feminine side.” which subverts the patriarch society and the ideologies that a car is a man vehicle. However, the smaller part of the text reads ‘The passenger seat.’ reinforcing a patriarch society and the advert has no representative nature of femininity; the colours of black and red don’t have many connotations of females. The dominant black can be seen as a colour for men and although the red often connotes love; against the black if also has connotations of death and dark imagery that is not very lady-like. The ideology of patriarchal society reflects the male audience that is being targeted by the advertisers.
As cars manufacturers often have similar ways of making cars, the company logo is place on the top right of the advert, however, as it is in white is stands out against the black background. The colour theme of red and white conveys the Citroen logo and creates a sense of continuity. The smaller text gives the audience a chance to find out more about the car; through a website or a free number and the price is also shown below; to give the audience an idea of how much the product costs. The smaller print at the bottom of the page is a conventional text that is used in car adverts and shows the ‘official government fuel consumptions figures’ that also represent the topical issue of the rising in CO2 emissions.
Furthermore the simple style of the advert is conventional for car adverts, as the car is the main focus of the text. The use of dark colours appeal to the younger audience and so does the simple composition on the whole advert. The patriarchal jokes also appeals to the male audience and gives the car a masculine association and reinforces a patriarchal society. The theme of red and white shows continuity with the advert and the cars company logo. Finally, the image of the car is clearly shown to promote the product that is being advertised.
Advert - Citroen C2
The form and purpose of this advert is to advertise the car to a young target audience aged between 21-25; who are able to drive and afford an ‘urban-sports car’.
The advert has a simple, yet sophisticated colour theme of black, red and yellow and the composition of it all is simple. The main image of a car is dominated by text and the two are the main images caught by the eye. The car is the only and dominate image on the advert and is shown to be smaller than the text, the car is clearly represented as the product that is being advertised. The car itself is black; a classy colour within cars and clashes with the black background yet at the same time showing some continuity within the advert, however, the whiteness/silver of the car makes it stand out.
The text that is used on the advert is dominating over the whole advert and is written in a red and bold font. The text reads ‘It’s got a feminine side.” which subverts the patriarch society and the ideologies that a car is a man vehicle. However, the smaller part of the text reads ‘The passenger seat.’ reinforcing a patriarch society and the advert has no representative nature of femininity; the colours of black and red don’t have many connotations of females. The dominant black can be seen as a colour for men and although the red often connotes love; against the black if also has connotations of death and dark imagery that is not very lady-like. The ideology of patriarchal society reflects the male audience that is being targeted by the advertisers.
As cars manufacturers often have similar ways of making cars, the company logo is place on the top right of the advert, however, as it is in white is stands out against the black background. The colour theme of red and white conveys the Citroen logo and creates a sense of continuity. The smaller text gives the audience a chance to find out more about the car; through a website or a free number and the price is also shown below; to give the audience an idea of how much the product costs. The smaller print at the bottom of the page is a conventional text that is used in car adverts and shows the ‘official government fuel consumptions figures’ that also represent the topical issue of the rising in CO2 emissions.
Furthermore the simple style of the advert is conventional for car adverts, as the car is the main focus of the text. The use of dark colours appeal to the younger audience and so does the simple composition on the whole advert. The patriarchal jokes also appeals to the male audience and gives the car a masculine association and reinforces a patriarchal society. The theme of red and white shows continuity with the advert and the cars company logo. Finally, the image of the car is clearly shown to promote the product that is being advertised.
posted by Jaskeerat @ 9:04 AM
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