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Film Poster
'Little Miss Sunshine' (2006)
A family on the verge of a breakdown
The purpose of a film poster is to reach the target audience and engage them, making them want to watch the film that is being advertised. In the case of ‘Little Miss Sunshine’ the film poster appeals to an art-house/independent audience; which is often a white, middle class audience.
The genre of the film is art-house as the poster shows the film was selected in the Sundance Film Festival and this therefore reinforces the appeal to an art-house audience. The institution of the film further has suggestions of being independent as is it produced by ‘Fox Searchlights’ and also the actors used are not famous Hollywood actors; and listing the main actors name on the poster is conventional for art-house films posters and has been used on posters like ‘I Heart Huckabees’.
The film poster has a colour theme of yellow and this reinforces the title ‘Little Miss Sunshine’ as the colour yellow connotes sunshine; the van is also yellow and this already shows continuity. The title has a suggestion of challenging the patriarch society as the ‘Miss’ suggests the main protagonist is a female and in the male dominated cast the ‘Little Miss’ can be seen on the little girl running and most of the male characters are focused on her. The male dominated cast reinforces a patriarchal society but the main protagonist being female challenges this; also there is a white dominated cast and shows no ethnic minority representation.
The main image shows a very long shot of a family, one member is pushing the van, another two are sitting in the van and the ‘mother’ and ‘father’ are running behind a little girl that seems to be enjoying a jog. The main image shows family values and the tagline further reinforces these family values. Although the family are on a ‘verge of a breakdown’ the poster suggests that the film is based around this one family and the image also shows a happy family that are working together.
The film poster doesn’t give much away of the narrative leaving an enigma, however, the review quotations help to solve the enigma. The quotations suggest the film is about ‘winning, losing’ and has part of a road-trip element. The ideology of competition can be interpreted in the film poster. The little girl is represented as training and the idea of ‘winning’ is reinforced by the image.
The film poster for ‘Little Miss Sunshine’ is simple and sophisticated. There is a colour theme of black font and yellow; the yellow reinforces the diction ‘sunshine’ in the title. The male dominated cast reinforces a patriarch society; however, the main protagonist is female and therefore challenges those ideologies and values. Other values that are evident on the poster is the idea of family that is conveyed through the image and the tagline, also the idea of competition is shown through the image of the little girl and the review quotations. Finally, the poster is clearly targeted at the niche art-house audience as the film was selected for the Sundance Film Festival and the use of unknown actors/actresses reinforces this and also the simplicity of the poster appeals to a sophisticated middle class audience.
Film Poster
'Little Miss Sunshine' (2006)
A family on the verge of a breakdown
The purpose of a film poster is to reach the target audience and engage them, making them want to watch the film that is being advertised. In the case of ‘Little Miss Sunshine’ the film poster appeals to an art-house/independent audience; which is often a white, middle class audience.
The genre of the film is art-house as the poster shows the film was selected in the Sundance Film Festival and this therefore reinforces the appeal to an art-house audience. The institution of the film further has suggestions of being independent as is it produced by ‘Fox Searchlights’ and also the actors used are not famous Hollywood actors; and listing the main actors name on the poster is conventional for art-house films posters and has been used on posters like ‘I Heart Huckabees’.
The film poster has a colour theme of yellow and this reinforces the title ‘Little Miss Sunshine’ as the colour yellow connotes sunshine; the van is also yellow and this already shows continuity. The title has a suggestion of challenging the patriarch society as the ‘Miss’ suggests the main protagonist is a female and in the male dominated cast the ‘Little Miss’ can be seen on the little girl running and most of the male characters are focused on her. The male dominated cast reinforces a patriarchal society but the main protagonist being female challenges this; also there is a white dominated cast and shows no ethnic minority representation.
The main image shows a very long shot of a family, one member is pushing the van, another two are sitting in the van and the ‘mother’ and ‘father’ are running behind a little girl that seems to be enjoying a jog. The main image shows family values and the tagline further reinforces these family values. Although the family are on a ‘verge of a breakdown’ the poster suggests that the film is based around this one family and the image also shows a happy family that are working together.
The film poster doesn’t give much away of the narrative leaving an enigma, however, the review quotations help to solve the enigma. The quotations suggest the film is about ‘winning, losing’ and has part of a road-trip element. The ideology of competition can be interpreted in the film poster. The little girl is represented as training and the idea of ‘winning’ is reinforced by the image.
The film poster for ‘Little Miss Sunshine’ is simple and sophisticated. There is a colour theme of black font and yellow; the yellow reinforces the diction ‘sunshine’ in the title. The male dominated cast reinforces a patriarch society; however, the main protagonist is female and therefore challenges those ideologies and values. Other values that are evident on the poster is the idea of family that is conveyed through the image and the tagline, also the idea of competition is shown through the image of the little girl and the review quotations. Finally, the poster is clearly targeted at the niche art-house audience as the film was selected for the Sundance Film Festival and the use of unknown actors/actresses reinforces this and also the simplicity of the poster appeals to a sophisticated middle class audience.
posted by Jaskeerat @ 6:50 AM
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