Mazda 2 - Can women park cars?
http://www.youtube.com/watch?v=7wAgX6EZVO8
This advert shows a woman that can park a car into a small space, even though two men doubt her. She is shown to be successful at it and just as good as a man.

Lynx - Pied Piper
http://www.youtube.com/watch?v=JXkY-FDfqcs
The women in this advert are objectified and are there for a male gaze. The outfits worn are very provocative and promiscuous and then women are shown to be effected by just a spray.

Decimal Coin Change
http://www.youtube.com/watch?v=hfZZ_rUQfew
The 1970s advert conveys a woman who is confused about the new decimal coin change. Her 'confusion' portrays her as a not very smart person, and the fact that the voice-over says "remember this when you’re our shopping" suggests this advert is aimed at women; reinforcing the patriarchal society.