Four C's

Its hard to say that you fall under only one of the characteristsics. I see myself as a mainstreamer as i buy brands like coca-cola, watch mainstream telly like Eastenders and even listen to mainstream radio, Radio1. I'm not much of an aspirer, you might catch me wearing some high status brand, maybe. Succeeder isn't for me, not just yet. I feel that sometimes i am a reformer trying to buy animal friendly products and fair trade.